Medical teams are expected to be strategic launch leaders with an associated need to compliantly quantify impact. We have partnered with multiple Medical teams to deliver resources, guidance, and training on how to demonstrate measurable tactical implementation of cross-functional strategy and lead strategically pre- and through launch.  

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For a big pharma client, we developed guidance to support Medical teams take a leading role in launch, considering launch scenarios such as a narrow indication for patient sub-groups or where there is particularly high unmet medical need. The guidance supported optimisation of the launch model, resource planning, strategic and tactical planning for the asset, tactical delivery, and measurement of quantifiable strategic impact. 

 

For a small-medium sized pharma client, we designed and implemented face-to-face training workshops on strategic and tactical planning, guiding the team through building Medical objectives from cross-functional strategy and selecting tactics linked to actionable change objectives with associated Medical metrics.