Our client, a well-established brand in a rare disease, sought our support to review their market position in light of a new market entrant, enabling them to prioritise investment on areas of greatest impact. 

​

We developed and facilitated a two-stage workshop with the cross-functional team, empowering them to be customer- and market-focused and challenge their current thinking. Our process enabled the team to focus on situation analysis and hypothesis development in a first workshop.

​

Further analysis and insight generation were then completed ahead of a second workshop dedicated to decision-making and planning. The output was used with senior management to seek the investment required and as a cornerstone of brand planning. 

 

Key to project success was involvement of the full team and a process that enabled quantitative analysis and field insights to be consolidated into rich, customer-oriented insight from which decisions could be made.